Brand experience: an interdisciplinary conceptualization, and measurement scale in luxury services

Chevtchouk, Yanina (2023) Brand experience: an interdisciplinary conceptualization, and measurement scale in luxury services. PhD thesis, University of Glasgow.

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Abstract

Abstract not currently available.

Item Type: Thesis (PhD)
Qualification Level: Doctoral
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Colleges/Schools: College of Social Sciences > Adam Smith Business School
Supervisor's Name: Veloutsou, Professor Cleopatra and Paton, Professor Robert
Date of Award: 2023
Embargo Date: 27 March 2026
Depositing User: Theses Team
Unique ID: glathesis:2023-83505
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 28 Mar 2023 09:27
Last Modified: 28 Mar 2023 10:59
Thesis DOI: 10.5525/gla.thesis.83505
URI: https://theses.gla.ac.uk/id/eprint/83505
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