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Glasgow Harbour: a marketable heritage?

Clark, Isabelle Agnes (2010) Glasgow Harbour: a marketable heritage? MPhil(R) thesis, University of Glasgow.

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Abstract

Glasgow Harbour is a changing landscape. Heavy engineering once the stalwart of the area and especially the shipbuilding tradition earned it the reputation as the “workshop of the world”. Today the identity of Glasgow Harbour is being radically challenged through its current regeneration project. Post-industrial cities commonly adopt the gentrification process as a means of cleansing society, erasing the memory of its industrial heritage and projecting a positive image for the region. This dissertation reflects on the heritage, identity and branding of Glasgow Harbour, essentially considering the extent the city is celebrating its maritime industrial heritage. Branding of place becomes an essential marketing technique and this dissertation discusses the importance of Glasgow’s brand. Glasgow Harbour’s industrial heritage poses problems for its new cosmopolitan identity; consideration is given to whether there is scope for a harmonious development. This dissertation discusses the conflict between traditional industry and tourism ascertaining the potential threats to the local community.

Item Type: Thesis (MPhil(R))
Qualification Level: Masters
Additional Information: Due to copyright restrictions the full text of this thesis cannot be made available online. Access to the printed version is available
Keywords: Glasgow Harbour, heritage, identity, branding, tourism, regeneration, gentrification,
Subjects: D History General and Old World > D History (General) > D204 Modern History
Colleges/Schools: College of Arts > School of Humanities > History
Supervisor's Name: Macleod, Dr. Donald
Date of Award: 2010
Depositing User: Mrs Isabelle Agnes Clark
Unique ID: glathesis:2010-1650
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 15 Mar 2010
Last Modified: 10 Dec 2012 13:44
URI: http://theses.gla.ac.uk/id/eprint/1650

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