An environment for protecting the privacy of e-shoppers

Galvez-Cruz, Dora Carmen (2009) An environment for protecting the privacy of e-shoppers. PhD thesis, University of Glasgow.

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Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of personal and sensitive information. Preserving one's privacy while e-shopping, especially when personalisation is involved, is a big challenge. Current initiatives only offer customers opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE) which empowers customers to disclose information safely by facilitating a personalised e- shopping experience that protects their privacy. Evaluation delivered positive results which suggest that such a product would indeed have a market in a world where customers are increasingly concerned about their privacy.

Item Type: Thesis (PhD)
Qualification Level: Doctoral
Keywords: Privacy, E-commerce, Personalisation, E-shopping
Subjects: Q Science > QA Mathematics > QA76 Computer software
Colleges/Schools: College of Science and Engineering > School of Computing Science
Funder's Name: UNSPECIFIED
Supervisor's Name: Renaud, Dr. Karen and Cooper, Dr. Richard
Date of Award: 2009
Depositing User: Miss Dora Carmen Galvez-Cruz
Unique ID: glathesis:2009-590
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 13 Feb 2009
Last Modified: 10 Dec 2012 13:20

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