Context-specificity in facial cues of leadership

Fasolt, Vanessa (2017) Context-specificity in facial cues of leadership. MSc(R) thesis, University of Glasgow.

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Abstract

Facial cues can have context-contingent effects on leadership judgments, with dominant-looking individuals judged as better leaders in wartime than peacetime contexts and trustworthy-looking individuals judged as better leaders in peacetime than wartime contexts. To further explore this issue participants rated faces for dominance, trustworthiness, attractiveness, effectiveness as leader of a country during wartime or peacetime, and effectiveness as leader of a company manufacturing cars or clothing. Principal component analysis of potential leaders’ characteristics that predicted leadership judgments in prior research produced three components, reflecting general positive regard, dominance, and height, respectively. Perceived dominance and actual height positively predicted leadership judgments in a wartime context but not in a peacetime context. Positive regard positively predicted leadership judgments in a peacetime context, but not in a wartime context. Similar patterns of results were observed for leadership judgments in car manufacturing and clothing-manufacturing contexts. Together, these results present further evidence for context-contingent effects of facial cues on hypothetical leadership judgments.

Item Type: Thesis (MSc(R))
Qualification Level: Masters
Keywords: Leadership, face perception.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Colleges/Schools: College of Science and Engineering > School of Psychology
Funder's Name: UNSPECIFIED
Supervisor's Name: Jones, Prof. Benedict
Date of Award: 2017
Depositing User: Ms Vanessa Fasolt
Unique ID: glathesis:2017-8108
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 12 Apr 2017 14:44
Last Modified: 09 May 2017 09:54
URI: http://theses.gla.ac.uk/id/eprint/8108

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