Public service broadcasting in the market place: the BBC and KBS in the 1990s

Park, In-Kyu (2005) Public service broadcasting in the market place: the BBC and KBS in the 1990s. PhD thesis, University of Glasgow.

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With the advent of digital era, the broadcasting landscape is radically
changing. Technological development, deregulation and globalisation, as well as changes in
social structure and lifestyles combine to shift the established broadcasting paradigm.
In the broadband communications environment, bandwidth scarcity, the basis of public service
broadcasting, is relieved and thus hundreds of channels are available. Audiences once
united in their loyalty to public service channels. are now fragmented. In
these circumstances, public service broadcasting, which has been regarded as indispensable,
is losing its rationale. Public service broadcasters, irrespective of region and
country. are forced to battle for viewers and funding, to redraw their mission and range of
activities. and
to reshape themselves for the digital world. This study explores how the public service broadcasters (the BBC and KBS) of Britain and
Korea have been restructuring themselves to adapt to the changing broadcasting
environment. It also traces how the concept of public service broadcasting has evolved in
Britain and examines the development of Korean broadcasting, proposing that the distorted
operation of Korean public service broadcasting directly resulted from that country's
history. Finally, it analyses the reasons why broadcasting in Korea has never been operated
on principles of public service despite its proclaimed 'public service system' and explores
how to secure the public-ness and public interest of Korean public service broadcasting in
the future.
For this study in-company research at the BBC and KBS was conducted between 1998 and
2003, along with a literature review. During this period over forty senior staff members
were also interviewed, representative of both broadcasters.

Item Type: Thesis (PhD)
Qualification Level: Doctoral
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Colleges/Schools: College of Arts & Humanities > School of Culture and Creative Arts > Theatre Film and TV Studies
Supervisor's Name: Caughie, Professor John
Date of Award: 2005
Depositing User: Ms Dawn Pike
Unique ID: glathesis:2005-5024
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 11 Mar 2014 11:32
Last Modified: 14 Mar 2014 08:42

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