An environment for protecting the privacy of e-shoppers

Galvez-Cruz, Dora Carmen (2009) An environment for protecting the privacy of e-shoppers. PhD thesis, University of Glasgow.

Full text available as:
Download (7MB) | Preview
Printed Thesis Information:


Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its
bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of
personal and sensitive information. Preserving one's privacy while e-shopping, especially
when personalisation is involved, is a big challenge. Current initiatives only offer customers
opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE)
which empowers customers to disclose information safely by facilitating a personalised e-
shopping experience that protects their privacy. Evaluation delivered positive results which
suggest that such a product would indeed have a market in a world where customers are
increasingly concerned about their privacy.

Item Type: Thesis (PhD)
Qualification Level: Doctoral
Keywords: Privacy, E-commerce, Personalisation, E-shopping
Subjects: Q Science > QA Mathematics > QA76 Computer software
Colleges/Schools: College of Science and Engineering > School of Computing Science
Supervisor's Name: Renaud, Dr. Karen and Cooper, Dr. Richard
Date of Award: 2009
Depositing User: Miss Dora Carmen Galvez-Cruz
Unique ID: glathesis:2009-590
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 13 Feb 2009
Last Modified: 10 Dec 2012 13:20

Actions (login required)

View Item View Item


Downloads per month over past year