An environment for protecting the privacy of e-shoppers

Galvez-Cruz, Dora Carmen (2009) An environment for protecting the privacy of e-shoppers. PhD thesis, University of Glasgow.

Abstract

Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its
bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of
personal and sensitive information. Preserving one's privacy while e-shopping, especially
when personalisation is involved, is a big challenge. Current initiatives only offer customers
opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE)
which empowers customers to disclose information safely by facilitating a personalised e-
shopping experience that protects their privacy. Evaluation delivered positive results which
suggest that such a product would indeed have a market in a world where customers are
increasingly concerned about their privacy.

• Item Type: Thesis (PhD)
• Qualification Level: Doctoral
• Keywords: Privacy, E-commerce, Personalisation, E-shopping
• Subjects: Q Science > QA Mathematics > QA76 Computer software
• Colleges/Schools: College of Science and Engineering > School of Computing Science
• Supervisor's Name: Renaud, Dr. Karen and Cooper, Dr. Richard
• Date of Award: 2009
• Depositing User: Miss Dora Carmen Galvez-Cruz
• Unique ID: glathesis:2009-590
• Copyright: Copyright of this thesis is held by the author.
• Date Deposited: 13 Feb 2009
• Last Modified: 10 Dec 2012 13:20
• URI: https://theses.gla.ac.uk/id/eprint/590