Product design methodology supporting aesthetic evaluation

Khalighy, Shahabeddin (2015) Product design methodology supporting aesthetic evaluation. PhD thesis, University of Glasgow.

Full text available as:
[thumbnail of 2015KhalighyPhd.pdf] PDF
Download (11MB)
Printed Thesis Information:


Based on the fundamentals of visual art and function, this research has developed a product design methodology capable of quantification of the aesthetic qualities and proposing objective solutions to enhance the appearance related variables and characteristics of a product. The objective evaluation has been done via analysis of involuntary responses using eye-tracking data based on the visual perceiving process of design. The result confirmed the reliability of the methodology by generating constant results and a good match between the measured values and declared preference. In addition, the aesthetic enhancement methods based on quantified metrics with the sample designs have been provided. The result of the research suggests that eye-tracking technology is a reliable tool in aesthetic evaluation and has potential for further development.

Item Type: Thesis (PhD)
Qualification Level: Doctoral
Keywords: Product design, design methodology, aesthetic, eye-tracking
Subjects: N Fine Arts > NC Drawing Design Illustration
T Technology > TJ Mechanical engineering and machinery
Colleges/Schools: College of Science and Engineering > School of Engineering
Supervisor's Name: Graham, Dr. Green and Craig, Mr. Whittet
Date of Award: 2015
Depositing User: Mr Shahabeddin Khalighy
Unique ID: glathesis:2015-6705
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 28 Sep 2015 08:55
Last Modified: 15 Oct 2015 09:05

Actions (login required)

View Item View Item


Downloads per month over past year