An explorative study of Malaysian television content in the mobile environment

Che Hassan, Abdul Hadi (2021) An explorative study of Malaysian television content in the mobile environment. PhD thesis, University of Glasgow.

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This thesis discusses television’s online content distribution on mobile platforms in Malaysia. It focuses on broadcast strategy of local television stations for mobile platforms; and comprehensively studies the development of regulatory policies in Malaysia during the past decade. It also explores the challenges faced by the local television industry, such as limited media freedom and fierce competition from global online content providers. The thesis aims to understand the strategies that have developed to meet demand for online content on mobile platforms within the current climate of Malaysian broadcasting.

This thesis examines television content distribution strategies by analysing twenty-four one-to-one, open-ended interviews and two focus groups with key personnel in the industry. These personnel consist of operational teams in the main television stations, the heads of relevant government agencies, and content creators in Malaysia. All data collection sessions were conducted and transcribed in Malay before being translated into English. The analysis reveals the emergence of three major themes: the inconsistent development of Malaysia’s television industry, despite global advancements in media technology; a monopoly on sports content due to the ownership structure of Malaysian media; and the disorganised management of regulatory policy for online content in the Malaysian media landscape.

The thesis concludes by offering significant insights on, and suggested improvements to, policies surrounding online content distribution on mobile platforms and best practice for sourcing state of the art television content. It argues that the establishment of an independent media gatekeeper is essential for the proper regulation of Malaysian media. Finally, it emphasises that there is an urgent need for the Malaysian government to establish competitive industry guidelines for a broad range of online content; policy which will benefit local television stations in the long run.

Item Type: Thesis (PhD)
Qualification Level: Doctoral
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Colleges/Schools: College of Arts > School of Culture and Creative Arts > Theatre Film and TV Studies
Supervisor's Name: Boyle, Prof. Raymond and Whitaker, Dr. Lynn
Date of Award: 2021
Depositing User: Theses Team
Unique ID: glathesis:2021-82422
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 08 Sep 2021 10:48
Last Modified: 08 Sep 2021 13:56
Thesis DOI: 10.5525/gla.thesis.82422

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