The ‘Korean Wave’ and television drama exports, 1995-2005

Jeon, Won Kyung (2013) The ‘Korean Wave’ and television drama exports, 1995-2005. PhD thesis, University of Glasgow.

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Evidently, Korean dramas have become, within just a decade, one of the types of broadcasting content most in demand in many Asian countries, but this popularity, frequently called the Korean Wave, seems to have been obtained rather unexpectedly. This thesis examines how the Korean broadcasting industry succeeded in breaking into neighbouring markets over a relatively short period of time, and whether the Korean government played a certain role in supporting the fast acquisition of Korean dramas of Asian audiences. Through the analysis, using a combined research method, the thesis uncovers how the government’s support policies have not provided meaningful help for drama exports. Rather, the subordinate relationship of Korean broadcasters to the government and the relatively early marketisation of the Korean broadcasting industry have more efficiently stimulated Korean dramas’ entrance into neighbouring broadcasting markets.

Item Type: Thesis (PhD)
Qualification Level: Doctoral
Additional Information:
Keywords: Korean Wave, Drama exports, Cultural nationalism
Subjects: H Social Sciences > H Social Sciences (General)
Colleges/Schools: College of Arts & Humanities > School of Culture and Creative Arts > Theatre Film and TV Studies
Supervisor's Name: Schlesinger, Professor Philip and Doyle, Professor Gillian
Date of Award: 2013
Embargo Date: 2013
Depositing User: Ms Won Kyung Jeon
Unique ID: glathesis:2013-4499
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 05 Sep 2013 07:34
Last Modified: 06 Sep 2013 08:52

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