Modelling customer satisfaction for use in a lifetime value model

Smith, Andrew (2018) Modelling customer satisfaction for use in a lifetime value model. MSc(R) thesis, University of Glasgow.

Due to Embargo and/or Third Party Copyright restrictions, this thesis is not available in this service.
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Abstract not currently available.

Item Type: Thesis (MSc(R))
Qualification Level: Masters
Additional Information: Due to confidentiality issues the full text of this thesis cannot be made available online. Access to the printed version is available.
Keywords: Logistic regression, customer lifetime value.
Subjects: H Social Sciences > HA Statistics
Colleges/Schools: College of Science and Engineering > School of Mathematics and Statistics
Supervisor's Name: McColl, Professor John
Date of Award: 2018
Depositing User: Mr Andrew Smith
Unique ID: glathesis:2018-8996
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 24 Apr 2018 13:26
Last Modified: 25 Apr 2023 13:25

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