Items where Author is "Wang, Wan-Chen"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Wang, Wan-Chen (2010) Towards a deeper understanding of human emotions in marketing communication: the‘Slogan Validator’and self-reported measurement contrasted. PhD thesis, University of Glasgow.