Consumer engagement behaviour with brand-related content on social media: a framework of motives, content dimensions, intensity and valence

Aboelnaga, Rana (2026) Consumer engagement behaviour with brand-related content on social media: a framework of motives, content dimensions, intensity and valence. PhD thesis, University of Glasgow.

Due to Embargo and/or Third Party Copyright restrictions, this thesis is not available in this service.

Abstract

Abstract not currently available.

Item Type: Thesis (PhD)
Qualification Level: Doctoral
Additional Information: Supported by funding from the Ministry of Higher Education of Egypt.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
T Technology > T Technology (General)
Colleges/Schools: College of Social Sciences > Adam Smith Business School
Funder's Name: Ministry of Higher Education of Egypt
Supervisor's Name: Azer, Dr. Jaylan and Sandikci Turkdogan, Professor Ozlem
Date of Award: 2026
Embargo Date: 13 May 2029
Depositing User: Theses Team
Unique ID: glathesis:2026-85978
Copyright: Copyright of this thesis is held by the author.
Date Deposited: 28 May 2026 15:57
Last Modified: 28 May 2026 15:57
Thesis DOI: 10.5525/gla.thesis.85978
URI: https://theses.gla.ac.uk/id/eprint/85978

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